If you are a sole trader or you run a small business, creating a book or resource can be a great marketing tool. You can use your business know-how to attract new clients, or to keep them coming back. This short guide will help you decide whether publishing a book is a good idea for you. It’s based on my years of experience of helping business owners to publish their own books, and to publish well.

Why would a business publish a book?

• Content marketing.
• Income diversification.
• Incentive or add-on for other products or services.

This guide is also available as an article if you prefer not to download a PDF.